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Hitachi

Bauma Exhibition

The Brief…

Bauma is a construction industry exhibition taking place bi-annually in Germany. Hitachi required a plethora of materials promoting the Hitachi brand, and the release of new models to their ever growing fleet of Construction Machinery. 

The Outcome…

The main focus was on the large scale exhibition banners, but other elements included machine backdrops, product specification posters and detailed maps. It was important that all elements were accurately designed to the Hitachi guidelines. As printing was taking place remotely in Holland clear liaison with the print team was essential to a successful outcome.

 

Project Details