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Hitachi

Hitachi 2009 Christmas card

The Brief…

The design and build of the annual digital Christmas card to be distributed to companies and staff members.

The Outcome…

A range of storyboards were created in photoshop, from which the final design was chosen. One of the hardest challenges was making sure that the design catered for every country and culture that it was going to get sent out to; there could be no specific Christmas imagery used which was not universally known to be iconic of the festive season. Another thing that had to be addressed was the fact that none of the scenes used were actually photographed in the winter, so those chose had to be adaptable via photopshop. The actual build was done in After Effects, and the music sourced from a stock music site.

Project Details